Brand Strategy
Brand architecture
( Overview )
Deciding how your company, products and sub-brands fit together and what each should be called.
What it is
Deciding how your company, products and sub-brands fit together and what each should be called.
Why it matters
Without a clear structure, brands multiply and confuse customers.
In practice
We map what you have and what you plan, then recommend a simple structure and naming approach.
( Often chosen with this )
- Market segmentationSplitting your market into groups of customers who want similar things, so you can choose who to focus on.→
- Brand positioningDeciding what your business stands for, and why someone should pick you over the next option.→
- Brand value propositionOne clear promise: what you offer, to whom, and why it is better than the alternatives.→
- Vision/mission/values definitionPutting into words where your business is going, what it does every day, and the principles it will not give up.→
( Next in Brand Strategy )
Brand audit→Start your brand the right way
Tell us about your new business. One message is enough to begin.