Brand Strategy
Market segmentation
( Overview )
Splitting your market into groups of customers who want similar things, so you can choose who to focus on.
What it is
Splitting your market into groups of customers who want similar things, so you can choose who to focus on.
Why it matters
Trying to win everyone spreads your effort thin. Focus makes a brand sharper.
In practice
We group your customers in a way that makes sense for your business and help you choose the groups worth going after.
( Often chosen with this )
- Brand positioningDeciding what your business stands for, and why someone should pick you over the next option.→
- Brand value propositionOne clear promise: what you offer, to whom, and why it is better than the alternatives.→
- Vision/mission/values definitionPutting into words where your business is going, what it does every day, and the principles it will not give up.→
- Brand architectureDeciding how your company, products and sub-brands fit together and what each should be called.→
( Next in Brand Strategy )
Brand positioning→Start your brand the right way
Tell us about your new business. One message is enough to begin.