Brand Strategy
Brand positioning
( Overview )
Deciding what your business stands for, and why someone should pick you over the next option.
What it is
Deciding what your business stands for, and why someone should pick you over the next option.
Why it matters
Without this, every other decision, your name, your logo, your website, is just guesswork.
In practice
We ask about your customers, your competitors, and what you're genuinely good at, then put it into one clear statement that guides everything else we build.
( Often chosen with this )
- Market segmentationSplitting your market into groups of customers who want similar things, so you can choose who to focus on.→
- Brand value propositionOne clear promise: what you offer, to whom, and why it is better than the alternatives.→
- Vision/mission/values definitionPutting into words where your business is going, what it does every day, and the principles it will not give up.→
- Brand architectureDeciding how your company, products and sub-brands fit together and what each should be called.→
( Next in Brand Strategy )
Brand value proposition→Start your brand the right way
Tell us about your new business. One message is enough to begin.