Services / Brand Strategy
Brand Strategy
Before any logo or website, you need to know what you stand for and who you're for.
( The idea )
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( The idea )
Before any logo or website, you need to know what you stand for and who you're for.
( What it covers )
This family covers research and insight and positioning and foundation. Each has its own services, and each service has a page of its own.
( Research and insight )
- Brand auditA careful look at how your brand shows up today: your logo, website, materials and how people talk about you.→
- Market researchFinding out what is happening in your market: what people want, what they pay for and where things are heading.→
- Competitor analysisLooking closely at the businesses you compete with: how they present themselves and where they are weak.→
- Audience researchLearning who your customers really are, what they care about and how they decide.→
- Customer profiling and personasTurning what we know about your customers into a few clear, realistic descriptions of who they are.→
- Brand measurement and insightsSetting up simple ways to see whether your brand is getting stronger: awareness, trust and preference.→
( Positioning and foundation )
- Market segmentationSplitting your market into groups of customers who want similar things, so you can choose who to focus on.→
- Brand positioningDeciding what your business stands for, and why someone should pick you over the next option.→
- Brand value propositionOne clear promise: what you offer, to whom, and why it is better than the alternatives.→
- Vision/mission/values definitionPutting into words where your business is going, what it does every day, and the principles it will not give up.→
- Brand architectureDeciding how your company, products and sub-brands fit together and what each should be called.→
( What changes )
A clearer place in your market.
People know what you do, who it is for and why you, in one breath.
Start your brand the right way
Tell us about your new business. One message is enough to begin.