( The idea )
|
( The idea )
What people actually see and remember: name, look, voice.
( What it covers )
This family covers name and words, look and feel, motion and sound and brand book. Each has its own services, and each service has a page of its own.
( Name and words )
- Company namingFinding the right name for your business, if you don't have one yet, or aren't sure the one you have is right.→
- Product namingFinding the right names for your products or ranges.→
- Trademark and domain pre-screeningChecking that your chosen name isn't already legally claimed, and that you can actually get a matching website address.→
- TaglinesA short line that sums up what you stand for and sticks in people's minds.→
- Brand voiceHow your brand speaks: its tone, the words it likes and the ones it avoids.→
- Brand storytellingTelling the story of your business in a way people remember: where you came from and why you do this.→
- Messaging frameworkA short guide to the main things you say, to whom, and the proof behind each.→
( Look and feel )
- Logo designDesigning the mark that represents your business visually, wherever it appears.→
- Logo variants and submarksExtra versions of your logo for different places: stacked, horizontal, a small icon, one-colour.→
- Colour paletteChoosing the specific colours your brand will always use.→
- Typography systemChoosing the fonts your brand uses, on your website, your packaging, everywhere.→
- Imagery directionDeciding what kind of photos and pictures belong to your brand, and what does not.→
- IconographyA matching set of simple icons for your website, documents and products.→
- Layout and grid systemThe underlying structure that decides how things are placed on pages and screens.→
( Motion and sound )
( What changes )
A look people recognise and trust.
Your name, logo and colours say the same thing everywhere, so buyers remember you.
Start your brand the right way
Tell us about your new business. One message is enough to begin.