Brand Identity
Colour palette
What it is
Choosing the specific colours your brand will always use.
Why it matters
Colour creates instant recognition. Think of how you recognise a brand by colour alone before you even read the name.
In practice
A small set of colours, chosen to suit your industry and personality, with clear rules on when to use each.
( Often chosen with this )
- Logo designDesigning the mark that represents your business visually, wherever it appears.→
- Logo variants and submarksExtra versions of your logo for different places: stacked, horizontal, a small icon, one-colour.→
- Typography systemChoosing the fonts your brand uses, on your website, your packaging, everywhere.→
- Imagery directionDeciding what kind of photos and pictures belong to your brand, and what does not.→
( Next in Brand Identity )
Typography system→Start your brand the right way
Tell us about your new business. One message is enough to begin.