Brand Identity
Typography system
( Overview )
Choosing the fonts your brand uses, on your website, your packaging, everywhere.
What it is
Choosing the fonts your brand uses, on your website, your packaging, everywhere.
Why it matters
Consistent typography makes a brand look considered. Random fonts make it look careless.
In practice
We select a small set of fonts and define exactly how they're used, so nothing looks accidental.
( Often chosen with this )
- Logo designDesigning the mark that represents your business visually, wherever it appears.→
- Logo variants and submarksExtra versions of your logo for different places: stacked, horizontal, a small icon, one-colour.→
- Colour paletteChoosing the specific colours your brand will always use.→
- Imagery directionDeciding what kind of photos and pictures belong to your brand, and what does not.→
( Next in Brand Identity )
Imagery direction→Start your brand the right way
Tell us about your new business. One message is enough to begin.