Brand Identity
Brand voice
( Overview )
How your brand speaks: its tone, the words it likes and the ones it avoids.
What it is
How your brand speaks: its tone, the words it likes and the ones it avoids.
Why it matters
People feel a brand through its words. A steady voice builds trust.
In practice
We define the voice in simple rules with examples, so anyone writing for you sounds like you.
( Often chosen with this )
- Company namingFinding the right name for your business, if you don't have one yet, or aren't sure the one you have is right.→
- Product namingFinding the right names for your products or ranges.→
- Trademark and domain pre-screeningChecking that your chosen name isn't already legally claimed, and that you can actually get a matching website address.→
- TaglinesA short line that sums up what you stand for and sticks in people's minds.→
( Next in Brand Identity )
Brand storytelling→Start your brand the right way
Tell us about your new business. One message is enough to begin.