Industries / Agriculture and food
A new snack brand that looks as good as it tastes
A first-time founder had a great recipe and a plain pouch. We built the name, the look and the packaging together.
( The situation )
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( The situation )
The product was ready and tested, but it had no name people could remember and a pouch that looked like every other snack on the shelf. A new brand in a crowded aisle has about two seconds.
( What we did )
We decided who the snack was for and what it should feel like, then chose a name, a mark and a small set of colours that would still read from across a shop. The pouch, the label and the launch plan came from the same decisions.
( What changed )
The pouch now stands out on the shelf and reads as a real brand, so shopkeepers took it seriously and customers could remember the name and ask for it again.
( What we made )