Industries / Education
A school brand parents trust at first glance
A good school looked like every other school. We rebuilt only what needed rebuilding.
( The situation )
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( The situation )
The school had strong teaching and a loyal community, but its brochure was crowded and its message was the same as every other admissions page: facilities, results, fees.
( What we did )
We began with an audit of what was working and what was not. The name and the good will stayed. We refreshed the look, simplified the prospectus, and wrote one clear promise for the school to repeat everywhere.
( What changed )
The prospectus is calmer and easier to read, the website explains the school in a minute, and staff and parents describe the school the same way.
( What we made )